How to price a flyer campaign (and know if it's worth it)

"How much does a flyer campaign cost?" is the first question almost every business asks — and the honest answer is: it depends mostly on how many doors you're covering. Here's how the math actually breaks down.

What you're really paying for

A flyer campaign price covers three things bundled together: design, printing, and delivery. When you see a price "per flyer," that figure already includes all three — you're not paying separately for a designer, then a print shop, then a delivery crew.

Volume changes the rate

Like most print and delivery services, the per-unit cost drops as the quantity goes up — more doors covered in a single trip means lower overhead per flyer. At FlyReach Marketing, that looks like:

• 100–200 flyers: $1.00 per flyer — best for testing a single street or two before committing further.
• 200–500 flyers: $0.85 per flyer — enough to cover a full neighborhood.
• 500+ flyers: $0.75 per flyer — the best rate, suited to a full service radius or route.

So a 300-flyer campaign costs $255, while a 1,000-flyer campaign costs $750 — nearly a third cheaper per door, simply because of scale.

Working out if it's worth it

The number that actually matters isn't the campaign cost — it's what you get back. That comes down to three inputs:

1. Doors covered — how many flyers go out.
2. Response rate — what share of those households respond. Industry benchmarks put this at 1–3% on average, up to 5% for a strong offer.
3. Customer value — what a new customer is worth to your business, on average.

Multiply doors by response rate to get estimated responses, multiply that by customer value to get estimated revenue, then compare that against campaign cost. For a roofing company where one new customer might be worth $8,000, even a handful of responses from a $750 campaign can produce a substantial return. For a business with a lower average ticket, the math is tighter — which is exactly why it's worth running before you commit to a campaign size.

A quick example

Say you run 1,000 flyers at the $0.75 rate — a $750 campaign. At a conservative 2% response rate, that's 20 responses. If your average customer is worth $250, that's $5,000 in estimated revenue against a $750 spend. The math shifts fast depending on your industry, so it's worth plugging in your own numbers rather than relying on someone else's example.