:root{
    --ink:#191A1E;
    --ink-soft:#33353B;
    --paper:#FFFFFF;
    --paper-dim:#F1F1EF;
    --accent:#2B46F5;
    --accent-ink:#0E1A8F;
    --stamp:#E4432B;
    --slate:#63666D;
    --slate-light:#93959B;
    --line: rgba(25,26,30,0.12);
  }
  *{box-sizing:border-box; margin:0; padding:0;}
  html{scroll-behavior:smooth;}
  body{
    background:var(--paper);
    color:var(--ink);
    font-family:'Inter', sans-serif;
    font-size:16px;
    line-height:1.6;
    -webkit-font-smoothing:antialiased;
  }
  h1,h2,h3,.display{
    font-family:'Fraunces', serif;
    font-weight:600;
    letter-spacing:-0.01em;
    line-height:1.08;
  }
  .label{
    font-family:'Inter', sans-serif; font-weight:600; text-transform:uppercase;
    letter-spacing:0.09em; font-size:12px;
  }
  a{color:inherit; text-decoration:none;}
  img{max-width:100%; display:block;}
  .wrap{max-width:1140px; margin:0 auto; padding:0 32px;}
  section{position:relative;}

  header{
    position:sticky; top:0; z-index:50;
    background:var(--paper);
    border-bottom:1px solid var(--line);
  }
  .nav{
    display:flex; align-items:center; justify-content:space-between;
    padding:18px 32px;
    max-width:1140px; margin:0 auto;
  }
  .logo{
    display:flex; align-items:center; gap:9px;
    font-family:'Fraunces', serif;
    font-weight:700; font-size:20px;
    letter-spacing:-0.01em;
  }
  .logo .dot{
    width:9px; height:9px; background:var(--stamp); border-radius:50%;
  }
  .navlinks{display:flex; gap:34px; font-size:14.5px; font-weight:500; color:var(--ink-soft);}
  .navlinks a{opacity:.82; transition:opacity .15s ease;}
  .navlinks a:hover{opacity:1;}
  .nav-cta{
    background:var(--ink); color:#fff;
    padding:10px 20px; border-radius:2px;
    font-size:14px; font-weight:600;
    border:1px solid var(--ink);
    transition:background .15s ease, color .15s ease;
  }
  .nav-cta:hover{background:transparent; color:var(--ink);}
  @media (max-width:820px){ .navlinks{display:none;} }

  .hero{
    padding:76px 0 60px;
    border-bottom:1px solid var(--line);
    overflow:hidden;
  }
  .hero-grid{
    display:grid; grid-template-columns:1.05fr 0.95fr; gap:56px; align-items:center;
  }
  .eyebrow{
    display:inline-flex; align-items:center; gap:8px;
    font-size:12px; font-weight:600; text-transform:uppercase; letter-spacing:0.09em;
    color:var(--ink-soft);
    background:var(--paper-dim);
    border:1px solid var(--line);
    padding:6px 12px; border-radius:20px;
    margin-bottom:22px;
  }
  .eyebrow::before{
    content:''; width:6px; height:6px; background:var(--stamp); border-radius:50%;
  }
  .hero h1{
    font-size:56px;
    margin-bottom:22px;
  }
  .hero h1 em{
    font-style:italic;
    color:var(--accent);
  }
  .hero p.lede{
    font-size:18px; color:var(--ink-soft); max-width:480px; margin-bottom:34px;
  }
  .hero-ctas{display:flex; gap:14px; margin-bottom:44px; flex-wrap:wrap;}
  .btn-primary{
    background:var(--accent); color:#fff;
    padding:15px 26px; border-radius:2px; font-weight:600; font-size:15px;
    border:1px solid var(--accent);
    transition:transform .15s ease;
    display:inline-block;
  }
  .btn-primary:hover{transform:translateY(-2px);}
  .btn-secondary{
    padding:15px 26px; border-radius:2px; font-weight:600; font-size:15px;
    border:1px solid var(--ink); color:var(--ink);
    transition:background .15s ease, color .15s ease;
  }
  .btn-secondary:hover{background:var(--ink); color:#fff;}
  .hero-facts{
    display:flex; gap:34px; border-top:1px solid var(--line); padding-top:22px; flex-wrap:wrap;
  }
  .hero-facts div{max-width:160px;}
  .hero-facts .f-head{font-weight:600; font-size:14.5px; margin-bottom:3px;}
  .hero-facts .f-sub{font-size:12.5px; color:var(--slate);}

  .flyer-stage{
    position:relative; height:420px;
    display:flex; align-items:center; justify-content:center;
  }
  .flyer-card{
    position:absolute; width:270px; height:340px;
    background:var(--paper); border:1px solid var(--line); border-radius:4px;
    box-shadow:0 1px 0 rgba(0,0,0,0.03);
    padding:24px;
    display:flex; flex-direction:column; justify-content:space-between;
  }
  .flyer-card.c1{ transform:rotate(-9deg) translate(-56px, 6px); background:var(--paper-dim); z-index:1;}
  .flyer-card.c2{ transform:rotate(6deg) translate(52px, 18px); background:var(--paper-dim); z-index:1;}
  .flyer-card.c3{ transform:rotate(-2deg); z-index:2; }
  .flyer-card .fc-top{display:flex; justify-content:space-between; align-items:flex-start;}
  .flyer-card .fc-stamp{
    border:2px solid var(--stamp); color:var(--stamp);
    font-size:10px; font-weight:700; text-transform:uppercase; letter-spacing:0.06em;
    padding:4px 8px; border-radius:20px; transform:rotate(6deg);
  }
  .flyer-card .fc-headline{
    font-family:'Fraunces', serif; font-weight:600; font-size:26px; line-height:1.12; color:var(--ink);
  }
  .flyer-card .fc-bar{height:6px; width:60%; background:var(--accent); border-radius:2px; margin-top:14px;}
  .flyer-card .fc-lines{display:flex; flex-direction:column; gap:7px; margin-top:16px;}
  .flyer-card .fc-line{height:6px; background:var(--line); border-radius:2px;}
  .flyer-card .fc-line.w1{width:90%;} .flyer-card .fc-line.w2{width:70%;} .flyer-card .fc-line.w3{width:80%;}
  .flyer-card .fc-foot{font-size:11px; color:var(--slate-light); border-top:1px solid var(--line); padding-top:10px;}

  .ticker-wrap{
    background:var(--ink); color:var(--paper); overflow:hidden; padding:13px 0;
    border-bottom:1px solid var(--line);
  }
  .ticker{
    display:flex; gap:52px; white-space:nowrap;
    animation:scroll-left 26s linear infinite;
    width:max-content;
  }
  .ticker span{
    font-size:12.5px; letter-spacing:0.03em; color:#C7CBD2; font-weight:500;
    display:flex; align-items:center; gap:10px;
  }
  .ticker span::before{content:'—'; color:var(--stamp);}
  @keyframes scroll-left{ from{transform:translateX(0);} to{transform:translateX(-50%);} }

  .section-pad{padding:96px 0;}
  .section-head{max-width:640px; margin-bottom:56px;}
  .section-head .eyebrow{margin-bottom:16px;}
  .section-head h2{font-size:38px; margin-bottom:14px;}
  .section-head p{font-size:16.5px; color:var(--ink-soft);}

  .process{border-top:1px solid var(--line);}
  .process-list{display:flex; flex-direction:column;}
  .process-row{
    display:grid; grid-template-columns:90px 1.1fr 1.3fr; gap:36px;
    padding:34px 0; border-top:1px solid var(--line);
    align-items:start;
  }
  .process-row:last-child{border-bottom:1px solid var(--line);}
  .process-row .step-num{
    font-family:'Fraunces', serif; font-weight:600; font-size:20px; color:var(--slate-light);
    padding-top:2px;
  }
  .process-row h3{font-size:21px; margin-bottom:8px;}
  .process-row p{color:var(--ink-soft); font-size:15px; max-width:420px;}
  .process-row .tag{
    display:inline-block; margin-top:12px;
    font-size:11.5px; font-weight:600; text-transform:uppercase; letter-spacing:0.05em;
    background:var(--paper-dim); border:1px solid var(--line);
    padding:4px 10px; border-radius:20px; color:var(--ink-soft);
  }
  @media (max-width:760px){
    .process-row{grid-template-columns:1fr; gap:8px;}
  }

  .industries{background:var(--ink); color:var(--paper);}
  .industries .section-head p{color:#B9BEC7;}
  .industries .eyebrow{background:rgba(255,255,255,0.06); color:var(--paper); border-color:rgba(255,255,255,0.14);}
  .industries .eyebrow::before{background:var(--stamp);}
  .ind-grid{
    display:grid; grid-template-columns:repeat(4, 1fr); gap:1px;
    background:rgba(255,255,255,0.1); border:1px solid rgba(255,255,255,0.1);
  }
  .ind-cell{
    background:var(--ink); padding:26px 22px; min-height:118px;
    display:flex; flex-direction:column; justify-content:space-between;
    transition:background .15s ease;
  }
  .ind-cell:hover{background:var(--ink-soft);}
  .ind-cell .ind-name{font-family:'Fraunces', serif; font-weight:600; font-size:16.5px;}
  .ind-cell .ind-note{font-size:12.5px; color:#8B919B; margin-top:6px;}
  @media (max-width:820px){ .ind-grid{grid-template-columns:repeat(2, 1fr);} }

  .why-grid{
    display:grid; grid-template-columns:repeat(3, 1fr); gap:1px;
    background:var(--line); border:1px solid var(--line);
  }
  .why-cell{background:var(--paper); padding:32px 28px;}
  .why-cell h4{font-family:'Fraunces', serif; font-size:19px; margin-bottom:8px; font-weight:600;}
  .why-cell p{font-size:14px; color:var(--slate);}
  .why-note{
    margin-top:18px; font-size:13px; color:var(--slate-light);
  }
  @media (max-width:760px){ .why-grid{grid-template-columns:1fr;} }

  .stats-section{background:var(--paper-dim); border-top:1px solid var(--line); border-bottom:1px solid var(--line);}
  .stat-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line); border:1px solid var(--line);}
  .stat-cell{background:var(--paper); padding:34px 28px;}
  .stat-cell .s-num{
    font-family:'Fraunces', serif; font-size:46px; font-weight:600; color:var(--accent);
    display:block; margin-bottom:10px; line-height:1;
  }
  .stat-cell p{font-size:14px; color:var(--slate);}
  .stat-source{font-size:11.5px; color:var(--slate-light); margin-top:4px; display:block;}
  @media (max-width:760px){ .stat-grid{grid-template-columns:1fr;} }

  .roi-card{
    border:1px solid var(--line); border-radius:8px;
    display:grid; grid-template-columns:1fr 1fr;
    overflow:hidden;
  }
  .roi-inputs{padding:40px; display:flex; flex-direction:column; gap:26px;}
  .roi-field label{
    display:flex; justify-content:space-between; align-items:baseline;
    font-size:14px; font-weight:600; margin-bottom:10px;
  }
  .roi-field label .roi-val{font-family:'Fraunces', serif; font-size:17px; color:var(--accent); font-weight:600;}
  .roi-field input[type="range"]{
    -webkit-appearance:none; appearance:none; width:100%; height:4px;
    background:var(--line); border-radius:4px; outline:none;
  }
  .roi-field input[type="range"]::-webkit-slider-thumb{
    -webkit-appearance:none; appearance:none; width:18px; height:18px; border-radius:50%;
    background:var(--accent); cursor:pointer; border:3px solid var(--paper); box-shadow:0 0 0 1px var(--accent);
  }
  .roi-field input[type="range"]::-moz-range-thumb{
    width:18px; height:18px; border-radius:50%;
    background:var(--accent); cursor:pointer; border:3px solid var(--paper); box-shadow:0 0 0 1px var(--accent);
  }
  .roi-field .roi-range-labels{display:flex; justify-content:space-between; font-size:11.5px; color:var(--slate-light); margin-top:6px;}
  .roi-field input[type="number"]{
    width:100%; padding:11px 12px; border:1px solid var(--line); border-radius:4px;
    font-family:'Inter', sans-serif; font-size:14px; background:var(--paper); color:var(--ink);
  }
  .roi-results{
    background:var(--ink); color:var(--paper); padding:40px;
    display:flex; flex-direction:column; justify-content:center; gap:22px;
  }
  .roi-row{display:flex; justify-content:space-between; align-items:baseline; padding-bottom:16px; border-bottom:1px solid rgba(255,255,255,0.12);}
  .roi-row:last-child{border-bottom:none; padding-bottom:0;}
  .roi-row .roi-label{font-size:13.5px; color:#B9BEC7;}
  .roi-row .roi-out{font-family:'Fraunces', serif; font-size:26px; font-weight:600;}
  .roi-row.roi-hero .roi-out{font-size:38px; color:var(--stamp);}
  @media (max-width:820px){ .roi-card{grid-template-columns:1fr;} }

  .coverage-inner{display:grid; grid-template-columns:1fr 1fr; gap:60px; align-items:center;}
  .city-list{display:flex; flex-wrap:wrap; gap:10px; margin-top:22px;}
  .city-chip{
    font-size:13px; font-weight:500;
    border:1px solid var(--line); padding:8px 14px; border-radius:20px;
    color:var(--ink-soft);
  }
  .map-box{
    background:var(--ink); border-radius:6px; padding:20px; aspect-ratio:1/0.86;
  }
  @media (max-width:820px){ .coverage-inner{grid-template-columns:1fr;} }

  .pricing-main{
    border:1px solid var(--line); border-radius:8px; padding:44px;
    display:grid; grid-template-columns:1fr 1fr; gap:40px; align-items:center;
    background:var(--paper-dim);
  }
  .pricing-main .p-rate{font-family:'Fraunces', serif; font-size:60px; font-weight:600;}
  .pricing-main .p-rate span{font-size:20px; font-weight:500; color:var(--slate);}
  .pricing-main .p-min{font-size:14px; color:var(--slate); margin-top:6px;}
  .pricing-main ul{list-style:none; display:flex; flex-direction:column; gap:12px;}
  .pricing-main li{font-size:14.5px; padding-left:22px; position:relative; color:var(--ink-soft);}
  .pricing-main li::before{content:'+'; position:absolute; left:0; color:var(--accent); font-weight:700;}
  .pricing-main .p-btn{
    display:inline-block; margin-top:22px; background:var(--ink); color:#fff;
    padding:14px 26px; border-radius:2px; font-weight:600; font-size:14.5px;
  }
  .addons{display:grid; grid-template-columns:repeat(3,1fr); gap:20px; margin-top:24px;}
  .addon{border:1px solid var(--line); border-radius:6px; padding:22px;}
  .addon h5{font-family:'Fraunces', serif; font-size:16px; margin-bottom:6px; font-weight:600;}
  .addon p{font-size:13.5px; color:var(--slate);}
  @media (max-width:820px){ .pricing-main{grid-template-columns:1fr;} .addons{grid-template-columns:1fr;} }

  .tier-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:20px; margin-bottom:36px;}
  .tier-card{
    border:1px solid var(--line); border-radius:8px; padding:30px 26px;
    background:var(--paper); display:flex; flex-direction:column; gap:6px; position:relative;
  }
  .tier-card.featured{background:var(--ink); color:var(--paper); border-color:var(--ink);}
  .tier-badge{
    position:absolute; top:-11px; left:26px;
    background:var(--stamp); color:#fff; font-size:11px; font-weight:700;
    text-transform:uppercase; letter-spacing:0.05em; padding:4px 10px; border-radius:20px;
  }
  .tier-range{font-size:13.5px; font-weight:600; color:var(--slate); text-transform:uppercase; letter-spacing:0.04em;}
  .tier-card.featured .tier-range{color:#B9BEC7;}
  .tier-rate{font-family:'Fraunces', serif; font-size:38px; font-weight:600; margin:6px 0 8px;}
  .tier-rate span{font-size:15px; font-weight:500; color:var(--slate);}
  .tier-card.featured .tier-rate span{color:#B9BEC7;}
  .tier-note{font-size:13.5px; color:var(--slate);}
  .tier-card.featured .tier-note{color:#C7CBD2;}
  @media (max-width:820px){ .tier-grid{grid-template-columns:1fr;} }

  .quote-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:20px;}
  .quote-card{
    border:1px dashed var(--line); border-radius:6px; padding:26px;
    display:flex; flex-direction:column; justify-content:space-between; min-height:180px;
  }
  .quote-card p{font-size:14.5px; color:var(--slate); font-style:italic;}
  .quote-card .qwho{margin-top:18px; font-size:13px; color:var(--slate-light); font-weight:500;}
  @media (max-width:820px){ .quote-grid{grid-template-columns:1fr;} }

  .cta-section{background:var(--ink); color:var(--paper);}
  .cta-inner{display:grid; grid-template-columns:1fr 1fr; gap:60px;}
  .cta-inner h2{font-size:34px; margin-bottom:16px;}
  .cta-inner p{color:#B9BEC7; font-size:15.5px; max-width:400px;}
  .contact-info{margin-top:32px; display:flex; flex-direction:column; gap:14px;}
  .contact-info div{font-size:14px; color:#C7CBD2;}
  .contact-info .ci-label{font-size:11px; font-weight:600; text-transform:uppercase; color:#7B818C; letter-spacing:0.06em; margin-bottom:3px;}
  form{display:flex; flex-direction:column; gap:14px;}
  .form-row{display:grid; grid-template-columns:1fr 1fr; gap:14px;}
  input, select, textarea{
    background:var(--ink-soft); border:1px solid rgba(255,255,255,0.16); color:var(--paper);
    padding:13px 14px; border-radius:2px; font-family:'Inter', sans-serif; font-size:14px;
    width:100%;
  }
  input::placeholder, textarea::placeholder{color:#7B818C;}
  input:focus, select:focus, textarea:focus{outline:1px solid var(--accent);}
  textarea{resize:vertical; min-height:90px;}
  .form-submit{
    background:var(--accent); color:#fff; border:none; padding:15px; border-radius:2px;
    font-weight:600; font-size:14.5px; cursor:pointer; margin-top:6px;
  }
  .form-note{font-size:12px; color:#7B818C; margin-top:4px;}
  @media (max-width:820px){ .cta-inner{grid-template-columns:1fr;} .form-row{grid-template-columns:1fr;} }

  footer{padding:44px 0; border-top:1px solid var(--line);}
  .footer-inner{display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:16px;}
  .foot-links{display:flex; gap:26px; font-size:13.5px; color:var(--slate);}
  .foot-copy{font-size:13px; color:var(--slate-light);}

  .reveal{opacity:0; transform:translateY(16px); transition:opacity .6s ease, transform .6s ease;}
  .reveal.in{opacity:1; transform:translateY(0);}

  @media (max-width:920px){
    .hero-grid{grid-template-columns:1fr;}
    .hero h1{font-size:40px;}
    .why-grid, .ind-grid{grid-template-columns:1fr 1fr;}
    .flyer-stage{height:320px;}
    .flyer-card{width:220px; height:280px; padding:18px;}
  }
  @media (prefers-reduced-motion: reduce){
    .ticker{animation:none;}
    .reveal{opacity:1; transform:none; transition:none;}
  }

/* ---------- BLOG ---------- */
.blog-hero{padding:64px 0 20px; border-bottom:1px solid var(--line);}
.blog-hero h1{font-size:44px; margin-bottom:14px;}
.blog-hero p{font-size:17px; color:var(--ink-soft); max-width:520px;}

.post-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:24px;}
.post-card{
  border:1px solid var(--line); border-radius:8px; padding:30px;
  display:flex; flex-direction:column; gap:14px; background:var(--paper);
  transition:border-color .15s ease, transform .15s ease;
}
.post-card:hover{border-color:var(--ink); transform:translateY(-2px);}
.post-tag{
  font-size:11.5px; font-weight:600; text-transform:uppercase; letter-spacing:0.06em;
  color:var(--accent); align-self:flex-start;
  background:var(--paper-dim); padding:4px 10px; border-radius:20px;
}
.post-card h3{font-family:'Fraunces', serif; font-size:21px; font-weight:600; line-height:1.2;}
.post-card p{font-size:14px; color:var(--slate); flex-grow:1;}
.post-meta{font-size:12.5px; color:var(--slate-light); border-top:1px solid var(--line); padding-top:14px;}
.post-readmore{font-size:13.5px; font-weight:600; color:var(--ink);}
@media (max-width:900px){ .post-grid{grid-template-columns:1fr 1fr;} }
@media (max-width:620px){ .post-grid{grid-template-columns:1fr;} }

/* ---------- ARTICLE ---------- */
.article-hero{padding:60px 0 40px; border-bottom:1px solid var(--line);}
.article-hero .post-tag{margin-bottom:18px;}
.article-hero h1{font-size:42px; max-width:760px; margin-bottom:16px;}
.article-meta-row{display:flex; gap:16px; align-items:center; font-size:13.5px; color:var(--slate);}
.article-meta-row .dot-sep{width:4px; height:4px; border-radius:50%; background:var(--slate-light);}
.article-body{max-width:720px; margin:0 auto; padding:56px 32px 20px;}
.article-body p{font-size:17px; line-height:1.75; color:var(--ink-soft); margin-bottom:22px;}
.article-body h2{font-size:26px; margin:44px 0 16px;}
.article-body h3{font-size:20px; margin:32px 0 12px;}
.article-body ul, .article-body ol{margin:0 0 22px 22px; color:var(--ink-soft); font-size:16.5px; line-height:1.7;}
.article-body li{margin-bottom:8px;}
.article-body .lead{font-size:19px; color:var(--ink); font-weight:500;}
.article-body strong{color:var(--ink);}
.article-cta{
  max-width:720px; margin:24px auto 0; padding:32px; border:1px solid var(--line); border-radius:8px;
  background:var(--paper-dim); text-align:center;
}
.article-cta h4{font-family:'Fraunces', serif; font-size:22px; margin-bottom:10px;}
.article-cta p{font-size:14.5px; color:var(--slate); margin-bottom:20px;}
.back-link{
  display:inline-flex; align-items:center; gap:6px; font-size:13.5px; font-weight:600; color:var(--slate);
  margin-bottom:22px;
}
.back-link:hover{color:var(--ink);}